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From today, we are Waterton Motor Group.
It's a big moment for us, and we wanted to take a moment to explain what it means, what's changing, and perhaps more importantly, what isn't.
The automotive world has moved on considerably since 1986. We're no longer just a Ford dealership. We now offer a carefully chosen range of approved used vehicles, new cars from Ford, electric vehicles from XPENG, and a new generation of electric commercial vehicles from Farizon.
Bridgend Ford was a name that served us well for decades. But it no longer reflected everything we do, or everything we can offer our customers. Waterton Motor Group does.
"The changes we're making aren't driven by ego or ambition for its own sake. They're about responsibility, making sure this business remains stable, relevant and secure for the people who work here. This business has stood for four decades. My goal is simple: to make sure it stands for four more."
Leon Pesticcio, Managing Director
From today, you will start to see our new name and visual identity onsite and across social media. Our new website is under construction and will be on its way very soon.
We're also growing our range. With over 250 approved used vehicles on site, plus new cars from Ford, electric vehicles from XPENG and electric commercial vehicles from Farizon, there's more to choose from than ever before. All in one place, with the same team behind it.
The people, the values and the way we work.
We're still a family-run business. We still believe buying a car should feel straightforward, supportive and completely free of pressure. We still price everything fairly, explain everything clearly and stand behind every vehicle we sell.
We've always worked this way. But with a new name comes a good opportunity to say it clearly. The Waterton Promise is the standard every customer can expect from us, every day:
1. We believe buying a vehicle should feel straightforward, supportive and human.
So we've built a different kind of dealership - one that puts people first.
2. You set the pace. Always.
No pressure. No rush. Your decision, your timing.
3. Prices you can trust.
Fair and transparent prices, clear and honest explanations.
4. Learn first. Decide second.
We help you understand your options, and choose what truly fits your life.
5. We're here for the long haul.
Support that continues beyond the sale: questions, servicing and your next vehicle.
If you're an existing customer, everything continues as normal. Your service history, your warranty, your relationship with our team - all of it carries over without disruption. The same people are here, at the same address, doing the same job.
If you're new to us, welcome. We're glad you found us, and we'd love the chance to show you what we're about.
You can still browse our full range of vehicles, book a service and get in touch right here at bridgendford.co.uk. While our new website is being built, head to watertonmotorgroup.co.uk to find out more about the rebrand and what's changing.
In the meantime - thank you. To every customer who has trusted us over the past four decades. This next chapter is built on everything you helped us become.
Waterton Motor Group. New name. More choice. Same care.
