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The Popularity of Ford Vehicles in the UK and the Rise of EV Innovation

Ford has long held a commanding presence in the UK automotive market, offering reliability, innovation, and value across its car and van ranges. As the industry evolves, so too has Ford—particularly with the expansion of its electric vehicle (EV) portfolio. From best-selling favourites to cutting-edge EV technology, here’s a look at why Ford continues to lead the charge in Britain and what’s next for eco-conscious drivers.


What Is the Most Popular Ford Vehicle in the UK?

For years, the Ford Fiesta held the crown as the UK's best-selling car. However, with production of the Fiesta recently coming to an end, the Ford Puma has taken the spotlight. The Puma combines compact SUV practicality with sporty styling and advanced driver-assist features, making it an increasingly popular choice for UK families and commuters alike.

With the arrival of the Ford Puma Gen-E—a fully electric version—Ford is bridging the gap between legacy success and future-forward mobility. This next-gen model retains all the charm of the original Puma while delivering zero-emissions performance for modern drivers.

What Is the Most Popular Ford EV in the UK?

The Ford Mustang Mach-E has emerged as Ford’s flagship EV in the UK, offering impressive range, performance, and SUV practicality. However, the introduction of the new all-electric Ford Explorer is set to shake up the segment. With bold design, advanced infotainment, and family-friendly space, the Explorer is already gaining traction as a versatile EV for everyday and adventure use.

Why Is Ford Expanding Its EV Offering?

Ford is deeply committed to a carbon-neutral future and is investing billions in electrification to meet growing demand and UK government targets. With a goal of all-electric passenger cars by 2030, the brand is expanding its EV lineup to ensure customers have access to high-performing, affordable, and efficient alternatives.

Models like the Ford E-Transit Custom and the upcoming Ford Ranger PHEV demonstrate Ford’s intent to electrify both personal and commercial transport—without compromising on capability.

What Are the Best EV Offers at Bridgend Ford?

At Bridgend Ford, we are proud to support the transition to electric with exclusive offers across our electrified range. Whether you're eyeing the efficiency of the Puma Gen‑E, the rugged appeal of the Ranger PHEV, or the practicality of the E-Transit Custom, we offer tailored finance solutions to make switching to electric easy.

Explore our current Ford offers, including 0% APR representative deals, part-exchange bonuses, and low initial deposits on selected models.


Bridgend Ford continues to be your trusted partner for both petrol and electric driving, offering the latest vehicles and personalised support throughout your journey toward electrification. Whether you’re a first-time EV driver or upgrading your fleet, we’re here to help you make the smart move.