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Test drive the Puma Gen-E at our exclusive event from 28 April to 4 May.
Experience the all-electric Ford Puma Gen-E. Sleek, smart, and built for the city.
From 28 April to 4 May, get exclusive access and take it for a test drive.
Spaces are limited—book your slot now.
New All-Electric Puma
Gen-E
Step into a stylish design equipped with cutting-edge features for an electric lifestyle. Generous storage of up to 566 litres with the Gigabox and frunk, giving you space for wardrobe changes, musical equipment or whatever the city throws at you.
Immerse yourself in a stylish interior with 12” SYNC® 4 touchscreen, with live traffic updates and your favourite music, along with ambient lighting to suit your vibe and a B&O™ sound system that matches your rhythm.
Tailor your driving thrills with the option of four different driving modes to fine-tune your Pume Gen-E. Utilising Eco Mode helps deliver up to 233 miles of driving range**.
Charging from 10-80% in under 24 minutes using a 100kW fast charger† , the Puma Gen-E is designed for your fast-paced lifestyle. With agile handling that turns the city into your playground, explore the streets with excitement around every corner.
Experience how easy owning an EV really is.
Get home charging ready
‘Fill up’ at home
Home charger installation‡
We'll help you get home-charging ready with a free wallbox charger in partnership with Octopus Energy in Great Britain installed alongside your vehicle arrival‡.
Upto 10,000 free miles
Up to 10,000 miles free Charging Credit^^ on the Octopus Go Intelligent tariff.
Potential home energy savings
Save up to 70%* of your energy costs with a smart energy tariff and Ford Dynamic Charging.
Simply connect through Octopus Energy
Easy charging on the go
The BlueOval™ Charge Network seamlessly integrates with your Ford and the FordPass™ app, making it easy to find a charge point and pay for your top-up..
Convenient charging
Ford has easy-to-find and simple-to-use charging across Europe. Use your vehicle’s navigation system, the FordPass™ App, and the BlueOval™ Charge Network to locate and pay for public charging at over 800,000 charge points across Europe, including 36,000 charge points in the UK.
EV route planning
Drive confidently with navigation that automatically incorporates charging stops into your journey and shows live availability.˜
Charging tool
Find nearby chargers and see how much it could cost to charge your electric vehicle out on the road using our interactive charging calculator and map.
Peace-of-mind ownership
Ford has your back with an 8 year/100,000 mile battery warranty††, 5 year service and roadside assistance plan‡‡ that won’t leave you stranded, plus dedicated support on the phone, online or in person.
Roadside assistance
Ford Roadside Assistance is included with your vehicle purchase for 5 years‡‡ and covers towing to the nearest charging station, even in the unlikely event that you run out of charge.
Help if you need it
Benefit from our dedicated customer support team and the 24/7 Ask Ford digital assistant, available to assist with queries throughout your purchase and ownership journey.
-Important Information
The Ford Advantage Programme is available to employees or members of an authorised company or organisation and military personnel as shown on the Partner companies list which will be held at participating Ford Authorised Dealers.
The plan is linked to the vehicle purchased and cannot be transferred to an alternative vehicle.
Available on selected vehicles contracted between 1st April and 30th June 2025 and registered by 31st December 2025.
† Finance subject to status. Freepost Ford Credit. Certain business types are excluded from Ford Options. See ford.co.uk for further information.
Bridgend Ford acts as a credit broker in relation to finance products and not a lender.
We may receive a fixed fee commission for introducing you to Ford Credit
Important Information
Imagery and information shown throughout this website may not reflect latest UK specifications,colours may vary, options and/or accessories may be featured at additional cost and locations and vehicles used may be outside of the UK.
Ford policy is one of continuous product development. The right is reserved to change specifications, colours of the models and items illustrated and described on this website at any time.
The identified dealer fitted accessories are carefully selected third party supplier branded accessories and may have different warranty conditions, the details of which can be obtained from your
Ford Dealer.
Dealer fitted accessories are fitted after registration and could have an impact on your vehicle’s fuel consumption. The Combined Fuel Consumption and Combined CO₂ Emissions (WLTP) figures do not
include dealer fitted accessories.
^Eligible retail customers only contracted by 30th June 2025. Wallbox and standard install on private driveway (worth £899), fees apply for nonstandard install. Excludes NI and Channel Islands.
^^Eligible retail customers only contracted by 30th June 2025. £217 energy credit provided with Octopus Intelligent Go tariff to help charge your car up to 10,000 miles (based on WLTP test results, actual miles achieved may vary by model and driving style/conditions). Excludes NI and Channel Islands.
‡For Great Britain, home charger and standard install on private driveway (worth £899), fees apply for nonstandard install through Octopus Energy. Northern Ireland customers are required to pay for the home charger and installation from Charge Guru.
*With Intelligent Octopus Go you can smart charge for only 7p/kWh. The average rate of a standard variable tariff, based on the April 2025 Ofgem energy price cap, is 27.03p/kWh. 1- 7/27.03 = 0.74 or 74%.
˜Vehicle feature may vary dependent on model.
5 year service and roadside assistance plan includes 2 scheduled services, in line with the 2 year/unlimited mileage service intervals on Ford all electric passenger cars. Wear and tear not included and may incur additional charges. Ford Assistance for the duration of the plan a roadside rescue, repair and recovery service that helps you seven days a week, 365 days a year.
††Battery warranty covers you if your EV battery loses capacity faster than expected (below 70% capacity). Up to Our 8-year/100,000 miles, whichever is sooner.
‡‡Provided as part of Ford Roadside Assistance which is complimentary for the first 5 years after registration and includes towing to the nearest charge point in the highly unlikely event that your vehicle runs out of charge.
Whatever your question or feedback we are here to help, so please feel free to contact us.
Immerse yourself even deeper. Visit our social channels
Financial Disclosure
Mistsolar Limited T/A Bridgend Ford is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 1005401). Automotive Compliance Ltd’s permissions as a Principal Firm allows Mistsolar Limited T/A Bridgend Ford to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only.
We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes Ford Credit. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor.
Our approach is to introduce you first to Ford Credit, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives and which you are eligible for from our panel of lenders. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase.
Different lenders pay different commissions for such introductions, and Ford Credit may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement.
All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.
